Universal visual language.
Paul Berloth (1964) started his career as an illustrator, moved on to graphic design in a timeframe when computers became essential as a tool and as a means of spreading the message. Paul incorporated 3D graphics as an early adopter. He became teacher at the graphic school of Holland. He has studied Art History at the University of Amsterdam,
"My work is always about archetypes. The imagery should be understood by anybody on the planet. I, with a basis as a graphic designer, like road signs and pictograms and so forth. In my art I communicate more or less in this manner. That's why my drawings should show as little personal "handwriting" as possible."